How to Display Jewelry in a Showcase
Showing off stylish, eye-catching jewelry for your store, craft market, flea market or personal collection can be a great way to attract attention and increase sales. Whether it's just decoration or selling tools that drive business, jewelry should always be presented in an attractive way.
It is essential that you become aware of the impact of jewelry presentation on the sales of your unique pieces. Many customers don't know exactly what they really want when shopping for jewelry. It is therefore essential that your displays feature unmistakable and artistically appealing items. You can either opt for a traditional and elegant jewelry display case to showcase your pieces or try using creative, unique and eye-catching elements to create an incredible show of your wares. Here are some helpful tips for displaying jewelry in jewelry display cases. . Keep reading if you want to learn more about creating the perfect setting to showcase your precious jewelry.
Match Your Jewelry Display Style – When selling unique high-end jewelry, it's important to match the presentation to your customers' taste and aesthetic. Jewelry Present each part of the jewelry in an eye-catching way for maximum impact. Before presenting jewelry to customers, it is essential that you consider the type and style. If your pieces feature gems and gems, black faux leather or velvet is recommended for a sophisticated display that makes the jewelry shine. Likewise, eclectic jewelry made from smooth stones, beads, wire or string can be displayed using various colorful textures for an eye-catching effect.
Focus on the Jewelry – When displaying your jewelry in jewelry cases, make sure the merchandise is clearly in focus and not obscured by display materials. Sometimes store owners tend to focus too much on the presentation of the jewelry and include so many materials and accessories that the jewelry appears hidden. Therefore, always opt for simple but effective displays that draw attention to the jewelry itself.
Consider the portability of your jewelry displays – If you need to display your pieces during store hours and store them overnight for safe keeping, portable displays are probably best. Consider the difference between stationary jewelry displays and portable options when determining which type best suits your business model; Fixed displays tend to be ideal for in-house jewelry stores, while businesses attending craft shows or trade shows tend to prefer portable options.
Use multiple mirrors in different positions in your jewelry store – Customers like to see themselves from all angles when trying on jewelry and accessories. Having several mirrors in your jewelry store will therefore encourage customers to try on different pieces and make a final purchase. Additionally, installing mirrors near the point of sale can help guide customers during their purchase.
Be organized – Tangled necklaces and bracelets could potentially frustrate your customers, so to prevent this from happening, make sure your jewelry is organized with necklace holders, earring cards and flaps. You can even personalize them for brand awareness purposes!